Spirit purveyor Smirnoff—yes the vodka company—is stepping into the reality tv arena with its new original Centric series Master of the Mix. The series will capture seven of the world’s hottest DJs and match them in head-to-head competitions—with someone being booted out every week—until one is crowned Master of the Mix and $250,000 richer.

Home-based in a luxurious mansion in California, the series will highlight stops in Las Vegas, Miami, Los Angeles, New York, and London.  The changing locales will be a proving ground of each DJs musical prowess and ability to move varying crowds.  Aside from crowd response, each contestant will be judged on technical ability, track selection, and originality.

From the hosts to the contestants, the cast reads like a who’s who of music heavyweights and major party rockers. Stepping from behind the decks to host the show is super producer Just Blaze (pictured above)—who has churned out hits for Jay-Z,  Busta Rhymes, Kanye West, T.I., and Mariah Carey. As if that wasn’t enough, NYC party legend and former DJ of HBO’s Def Comedy Jam Kid Capri will be serving as judge.

So who’s up to grab the title? Bronx, NY’s DJ Jazzy Joyce, DJ Mars, DJ Rap, DJ Revolution,  Rich Medina,  DJ Scratch, and the Grammy nominated DJ Vikter Duplaix. The sole survivor gets the title “Master of the Mix” and packs in their crate $250,000 in cash and prizes, including a personalized Smirnoff bottle. Interested? Tune in Wednesday, November 3rd at 10:30 PM for the premiere only on Centric. —Monica Williamson/Justin Dwayne Joseph

Saturday @ Midnight on BET
Wednesday @ 10:30 PM on Centric

We are excited to share the news with our Fusicology Family! We know there is a crucial national vote taking place tomorrow so
please go VOTE! We would also love to have your vote as a SOUL TRAIN
nominee for BEST SOUL SITE …

The nominees for the 2010 Soul Train Awards have been dominating the internet. Just in time for the ceremony CentricTV.com is pleased to announce the addition of a new category: Best Soul Sites. Nowadays every one seems to have a music blog or website, but only a few manage to be on top. After a lot of research, reading, discussion—more like heated debates—Centric is pleased to announce the top five finalists up for the award: BEST SOUL SITES // Soul Train Award 2010….

The winning site will recieve two VIP tickets to the taping of the 2010 award show in Atlanta GA on November 10th, airfare and accomodations, a special Soul Train Award during the on-air pre-show, access to the gifting suite and of course: Bragging rights! The Runner-up site will receive two Kodak z18 Flip Cams. So who wins? Well, thats up to you the readers. Voting ends November 2nd at 9AM (EST).

Of course we want to Win! Please vote and vote often and of course, SPREAD THE WORD!

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@Fusicology is up for @SoulTrain Award: Best Soul Site http://fuse.ms/d3Tswc – please vote for https://www.fusicology.com & RT

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Thank you for making us one of the Best Soul Sites in 2010!