HBCU AWAREFEST is a nationwide call to action with workshops, panel discussions, and live music, which will ignite conversations and spark action to tackle student loan debt for HBCU students. Together, Live Nation Urban and Student Freedom Initiative will raise funds to support SFI’s Student Freedom Loan Agreement, an affordable, income-contingent funding alternative to Parent PLUS Loans.

HBCU AWAREFEST MUSIC LINEUP

Adam Blackstone

Coco Jones

Common

Earth, Wind, & Fire

GloRilla

Jeezy

Jill Scott

John Legend

Kirk Franklin

Metro Boomin

Mickey Guyton

PJ Morton

Tems

The Cast of Alicia Keys’ Hit Broadway Musical Hell’s Kitchen

Travis Greene

Yolanda Adams

HBCU AWAREFEST SPEAKER LINEUP

Mayor Andre Dickens

Angel Reese

Big Boi

Chris Paul

Larenz Tate

Robert F. Smith

Ryan Clark

2 Chainz

& more

With HBCU AWARE FEST, Live Nation Urban and Student Freedom Initiative will help educate the nation about the contribution of HBCUs to local and national economies, and galvanize collective action to provide sustainable pathways to higher education and long-term wealth creation for students attending HBCUs.

The festival serves as the latest offering in a slew of successful LNU campaigns, including the recently produced The Roots Picnic, BET Experience, ONE Musicfest, “An Evening with Jagged Edge: 25 Years of J.E. Heartbreak,” “RNB X Live: The UK Sound,” Davido’s “The 5IVE ALIVE TOUR,” Black on the Block, “New Wave Tour 2025,” and “Uncle Charlie’s R&B Cookout,” as well as upcoming events including Broccoli City Exchange, “Room 112 Tour,” and Lil’ WeezyAna Fest.