Kraftwerk was started in 1970 by Ralf Hütter and Florian Schneider as a multimedia project. They set up their Kling Klang Studio in Düsseldorf, Germany, where they conceived and produced all Kraftwerk albums. By the mid-1970s, Kraftwerk had achieved international recognition for their revolutionary electronic soundscapes and their musical experimentation with robotics and other technological innovations. With their visions of the future, Kraftwerk created the soundtrack for the digital age. Using innovative techniques, synthetic voices, and computerized rhythms, their compositions have had a major international influence across a huge range of music genres: from electro to hip-hop, from techno to synth-pop, and beyond.