This Sunday, the Altadena community is coming together to host a FREE benefit event in support of families directly impacted by the devastating Eaton Canyon Fire. If you or someone you know has suffered significant loss from the Eaton Canyon Fire, we invite you to attend this event for essential support and resources. The event is also open to first responders who have helped with the fire response.

The Eaton Canyon Fire benefit event will operate on a first come, first serve basis, as we strive to assist as many families in need as possible. To ensure smooth access, we highly recommend carpooling, getting dropped off at the event, or using street parking. Alternatively, parking is available at Food4Less across the street. Please note, parking is limited, and the event is located on a high-traffic street in the Pasadena community.

We’re grateful for generous donations from brands such as NFI, Puma, Hanes, Hain Celestial, Kimberly Clark, VTech, Aden & Anais, Fever-Tree, Sprouts, and Mother’s Nutritional.

The event will feature complimentary services including food, haircuts for men, women, and children, massage therapy, a self-care zone, and live music provided by 93.5 KDAY. Plus, a special celebrity guest from the Pasadena community will be in attendance to show their support.