BUY TICKETS! + 3 FILM COMBO OPTION

Thurs Feb 25 2021 (+ watchable for 72 hrs)
HERB ALPERT IS …
Virtual Screening 
Written and directed by John Scheinfeld
+ Q&A with Director by acclaimed author Ashley Kahn
8:00 PM PST
$10 / Members $7 / 3 Film Special Combo also available 

Herb Alpert, legendary musician, artist and philanthropist has sold more than 72 million albums – 29 of them gold or platinum -outsold The Beatles in 1966 and co-founded A&M Records, the most successful independent record company in history. Herb Alpert Is… written and directed by John Scheinfeld, looks at Herb’s extraordinary life with rare footage and interviews with colleagues from Sting to Questlove, Quincy Jones, Burt Bacharach, Sergio Mendes, and more.

Herb Alpert turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records, winning nine Grammy Awards between 1966 and 2014, and receiving the National Medal of Arts from President Barack Obama in 2012.

Herb co-founded the indie label A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor worldwide. And through the Herb Alpert Foundation he has given significant philanthropic support to educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA.

John Scheinfeld’s documentary Herb Alpert Is… is a passionate and inspiring exploration of Alpert’s personal and creative journey that reveals the critical events, experiences and challenges that have shaped an extraordinary life and instilled deep within the Grammy-winning trumpeter the desire to make a difference each and every day. Colleagues ranging from Questlove to Sting to Quincy Jones to Burt Bacharach, Richard Carpenter, Sergio Mendes, Bill Moyers and Billy Bob Thornton bring their unique voices and perspectives to telling this remarkable story. In their words, the shy, unassuming trumpeter is a musical, artistic and philanthropic heavyweight.

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