Atlanta’s annual A3C Hip Hop Festival presents the Pro-Audio Experience in partnership with the Steel Magnolia Group October 11-13, 2012 in the Masquerade. The Pro-Audio Experience is a must for any aspiring artist  and features an expanded vendor market, panel discussions, equipment demonstrations, competitions, radio broadcasts, live performances and a presentation by Young Guru, Jay-Z’s touring DJ and standby engineer.

The annual iStandard Producer Showcase presented by Native Instruments and Maschine on October 11 places aspiring beatmakers in front of a panel of prominent industry executives like Grammy award-winning judges J.U.S.T.I.C.E. League, Needlz and Focus to receive constructive feedback and compete for a coveted prize package. Go here for consideration.

The Needle To The Record (N2TR) DJ competition presented by Native Instruments on October 12 celebrates the prolific history of turntablism. Legendary Kool DJ Red Alert is one of the celebrity judges. N2TR will also feature performances by three-time Scribble Jam Champion DJ Presyce, DJ Teddy Two of the Awesome Two and a special live set by DMC Champion DJ Shiftee. DJs submit through August 22 here. will host a live radio broadcast of widely popular “The Combat Jack Show” on October 12 featuring hosts Combat Jack, Dallas Penn, Just Blaze, Premium Pete, A-King, Matt Raz and DJ Benhameen. The show will include a live interview and a performance by a surprise special guest. Last week’s episode of “The Combat Jack Show” featured Power 105.1’s Charlamagne Tha God. Check it out here.

On Saturday, October 13, “Young Guru Presents: The Era of The Engineer” will focus on music engineering, recording and production through demonstrations, panels, lectures and a live performance by Young Guru.

The Circus presented by The Couch Sessions on October 13 is a genre-bending live music event that blurs the lines between Hip Hop, alternative, jazz and soul music. The Circus is hosted by The Company Man with sounds by DJ Run P.

B.L.A.P. presented by !llmind and powered by Native Instruments on October 13 allows producers to determine how a general party crowd responds to their beats. The goal for each producer is to keep the crowd rocking. A3C B.L.A.P. participants include J.U.S.T.I.C.E. League, Apollo Brown, Needlz, Oddisee, !llmind, Focus and more to be announced.

Enter the Cypher by IMSARAHWEST in partnership with V-103’s Greg Street and DJ Jelly features 10 unsigned artists from various regions competing across multiple elimination rounds. The winner performs an original set to culminate the evening in addition to receiving a prize package. A3C artists will also participate in a cypher showcase. Submit for Enter the Cypher before September 1 here.

In partnership with WonderRoot and the Atlanta Film Festival, A3C is seeking submissions for the A3C Film Festival. Submissions should be short films, 20 minutes or less, in digital format related to Hip Hop including narratives, documentaries and video art but excluding music videos. Submit before August 30 here.

For today only, August 17, Sonicbids is offering a 1-day sale for A3C submissions. Submit now for $10 instead of $15 at Submissions close September 10. All artists that submit through Sonicbids, regardless of selection, receive a 3-day festival pass.

Event updates will continue to be announced through the A3C website through the start of the festival on October 11, 2012. For more information and to purchase passes, visit


Submit NOW for the following A3C opportunities:


iStandard Producer Showcase presented by Native Instruments and Maschine Oct. 11. To submit go here.


Needle To The Record (N2TR) DJ competition presented by Native Instruments Oct. 12. To enter go here.


Enter the Cypher emcee showcase and competition Oct. 13. To submit go here.


A3C Film Festival Oct. 11-13 at Plaza Theatre. To submit short films go here.


Sonicbids 1-day Sale August 17. A3C submissions are $10 instead of $15 today only, go here.

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