CMJ has announced its initial list of panels for CMJ Music Marathon & Film Festival 2012.


The Kimmel Center at New York University’s historic Greenwich Village campus will host the music industry’s most informed and insightful thinkers on October 16-20, where critical topics facing the business will be thoroughly discussed and dissected. CMJ panels present all badge holders with the opportunity to join industry veterans and rising stars as they offer concepts and thoughts on an ever-changing marketplace.


Just as the volatile music business changes, so too does CMJ’s approach to providing attendees with insight into strategies driving the decision-making of leading industry executives. The 2012 schedule expands to include our new Silver Boardroom Meetings, where badge holders participate in a dynamic conference chaired by two leading music business figures. The executives set an agenda and exercises for each session, aiming to stir up impassioned debate and to increase business acumen on crucial matters facing the music industry.


The initial list of panels for CMJ Music Marathon & Film Festival 2012 tackles topics affecting individuals at every level in this explosive business. Highlights include:


Social Media Sobriety: The social media environment is frantic and volatile. Learn how to build and execute a social media plan. Which sites, tools, widgets and apps work best? How much manpower is needed and how much does it cost?


What’s the Deal? What do 2012 deals look like? Expert entertainment dealmakers will dissect a cross-section of deals, including rights-based issues and much more.


International Hopscotch: Touring Outside the U.S.: From opportunities to obstacles, find out what is and isn’t working on the international touring circuit, including preparation, financials, international agents, taxes, promoters and marketing.


The Real-Deal Breakdown of Branded Placement: Trace the steps of a song to learn exactly what goes into a branded major placement. Exactly how does a song get aligned with a brand? What do the deals and the contracts look like?


An Intervention on Career Reinvention: As mergers, consolidations and their requisite downsizing abound, what does it take to reinvent your career? How do you find a lane and forge your own new opportunity?


Dumb Band, Smart Phone: A Smartphone can be an artist’s best friend. We go deep into the effects of new mobile technologies on the modern artist.


The Cloud Hovers: Opinions on the direction of cloud computing. How do musicians feel about the fact that most “premium” accounts allow any files to be shared freely? How do labels feel about the cloud?


A&R = Arithmetic and Research: How do decision makers discover new talent? What are the numbers required to get on the radar of A&R executives? These modern-day algorithmic gatekeepers shed light on the contemporary talent scout.


Modern Music Business Education Programs: What are colleges and other academic programs currently teaching? And which institutions are leading the way to find solutions for the next generation of musicians? Get the lowdown on music education here.


For full panel descriptions please go here.


Save up to $50 on CMJ badges by registering before August 13. For more information, go here.


CMJ Music & Film Festival is one of the world’s most important platforms for the discovery of new music and cutting-edge films. For five nonstop days and nights, CMJ features over 1,300 live performances in more than 80 of New York City’s greatest nightclubs and theaters. CMJ also presents over 70 informative panels with renowned speakers, an Entertainment Business Law Seminar and College Day, geared towards college and non-commercial radio programmers. Your full CMJ badge grants you access to shows, movie premieres, Q&As, meet and greets, mixers and parties. CMJ 2012 is headquartered at New York University’s Greenwich Village campus. All CMJ Music Marathon & Film Festival events are subject to change without notice.


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