DJ Vadim’s The Electric teams up with DC Shoes to launch ‘The Speed Of Life’
The Electric Bikes!
In a world where a thousand bands release a thousand albums each week, it takes a lot to get some attention, but The Electric have been getting just that. On the weekend of the 12th of March, hundreds of electric blue wrapped bikes started appearing all over the place – outside the Tate Modern, Harrods, Leicester Square, Shoreditch and Covent Garden in London, Brighton Pier, Oxford, Berlin, Texas… Perhaps now millions of people have walked passed one of the bikes and wondered ‘what’s that?’
Life is moving increasingly faster, through societal and technological changes the pressure is perpetual and it’s seemingly all about progress. The Electric, DJ Vadim’s new super group, have teamed up with DC Shoes to launch ‘The Speed Of Life’ – a mission to re-connect you with the world around you, to bring people together in celebrating creativity and shared experience, to slow life down a notch so you can participate in the launch of The Electric’s debut album Life is Moving and win yourself a DC PK Ripper Bike, snowboards, clothes, performances in your own homes and albums from the band everyone’s talking about.
The Electric supported the massive Fat Freddy’s Drop on their 2010 European Tour. They launched their album, Life is Moving to a sold out Koko in London on March 12th before flying off to the SXSW festival in Austin, Texas where they were named as one of the top 5 performances by the influential US magazine Fusicology.com. Playing at some of the biggest international festivals this coming summer, including Glastonbury, their mix of hip hop with soul, bass culture and dub-step is exciting crowds wherever they go.
The Electric’s producer, DJ Vadim is “a veteran presence in the DJ community as well as one of the foremost producers in too many communities to count, Vadim is never running out of ideas,” URB Magazine. He has been described as “one of the few artists creating genuinely new work in the Hip Hop field,” an artist who “cannot be ignored” who “makes the beats grow on trees” Fader
Life is Moving is a social and artistic experiment that gleams the streets of our cities as a stage and celebrates the diversity of humanity through individual expression. Finders of these bikes will need to snap the best pictures and take the best video next to these rare duel wheeled monsters, there are NO limits to the brief so feel free to go crazy, get naked, dress up, sing, dance, pose (maybe all at the same time) and upload the result to…
www.Facebook.com/TheElectricSoundCompany
So far there has been a man get naked on Tottenham Court Road, a skateboarding baby, free-runners and fire-jugglers doing their special thing…
Do you deserve that DC PK Ripper bike or a snowboard more than them?
The Electric will be using footage submitted to create a series of videos, including the video to the Zeds Dead remix of Toot Toot.
