Step into a whimsical world inspired by Florence + The Machine at UMusic Shop NY during their two-day NYC tour stop. The store will be completely transformed into a beautifully curated space for fans to celebrate and share in the spirit of the music in the city, even if they aren’t attending the show. Every detail is designed for discovery and delight, from a stunning floral installation perfect for Instagram-worthy photo moments and a reimagined vinyl wall to exclusive Florence + The Machine apparel and accessories.

A personalized necklace station invites guests to design their own custom choker inspired by Florence’s signature style. With an assortment of necklace bands and eight unique charms to choose from, each piece can be mixed and matched to create something truly unique.

Exclusive merchandise, including new tees, crewnecks, and a hat featuring enchanting designs drawn directly from the Everybody Scream album artwork, will be available in-store only during the activation. UMusic Shop NY is also bringing in a selection of always-sold-out merch from the group’s online store to shop IRL. The collection will range in price from $45 to $90, with a Florence + The Machine exclusive sticker sheet gifted with each purchase.