What do Grace Potter and Michael Franti have in common? It’s not their musical stylings, that’s for sure.
Rather, both have a passion for fair trade and Green Mountain Coffee – and both are part of the “Great Coffee, Good Vibes, Pass it On” campaign, which is designed to raise the volume on fair trade.
Why? Well, only one in three consumers is aware of what fair trade is all about – that a simple purchasing decision can help improve the lives of people around the world.
As part of the campaign, Green Mountain Coffee took Grace Potter to Colombia and Michael Franti to Sumatra to experience firsthand why fair trade means better coffee for you and a better life for farmers.
To raise awareness for fair trade among mainstream consumers, Potter and Franti will each give exclusive, solo, livestreamed performances on the Green Mountain Coffee Facebook page (Grace from New York on Oct. 9 and Michael from Los Angeles Oct. 24) for fans to enjoy. By visiting the Green Mountain Facebook page, fans will not only be able to watch their exclusive performances, but will also see photos and videos from their trips and can even enter to win a trip of their own to Costa Rica. You can even embed videos from Grace & Michael‘s trips!