The Capsule Series:
The iconic Hieroglyphics third eye logo, created by Del the Funkee Homosapien, is being reintroduced in the group’s new “CREATIVES” capsule series, featuring work from renowned California artists Aaron De La Cruz and Sam Rodriguez. The Hieroglyphics crew wrote the blueprint for the indie rap game, with a big focus on selling merchandise and have been consistently selling out their limited edition pieces and making their third eye logo recognizable around the world for over 20 years. The CREATIVES capsule series aims to reintroduce the Hieroglyphics brand in a distinct streetwear spotlight with detailed, intricate looks for both longtime supporters and new fans.

The capsule series, which includes hoodies, jerseys, t-shirts, and zip-ups, was guided by Fresno native, San Francisco transplant Aaron De La Cruz and lifetime San Jose resident Sam Rodriguez. The artists have been featured on HYPEBEASTComplex, and more, with collaborative projects with companies such as Levi’sPumaand G-shock, just to name a few. “The two artists are both Mexican-American and this fact alone was instrumental in our collaboration,” said Hiero team member Chris Chandler. “It was important for the Hieroglyphics crew to team up with artists that had the Northern Cali flavor but may not have necessarily been from Oakland. Both artists have completely different styles but cover a large spectrum within the art realm.”


With the launch of the capsule, music remains as the foundation for Hiero’s endeavors. Their music conveys a message that coincides with the imagery of the third eye logo, which represents the human brain, but also showcases all that they have accomplished as a musical collective and independent record label. The Hieroglyphics logo, designed by Del the Funky Homosapien, is a symbol of quality, originality, and longevity in regards to progressive, experimental hip-hop that has been heralded for generations.


Shop the CREATIVES Capsule Series: http://hieroglyphicsemporium.bigcartel.com/


The Background:
Founded in 1997 in Oakland, California, Hiero Imperium Records was founded by artists Del The Funky Homosapien, Casual, Pep Love, Domino, and the group Souls of Mischief, consisting of members A-Plus, Opio, Phesto and Tajai. After releasing albums on several major labels, the collective established their own independent Hieroglyphics Imperium label, website, and merch company in 1997, and are credited as creating the blueprint for independent rap labels. Few other rap collectives have withstood the test of time and are still considered as vibrant, respected, and talented as when they first stepped on the scene 20+ years ago. They are also credited as being one of the first hip hop groups to work with skate, snow, and surf companies . Created by Del the Funky Homosapien, their “third eye logo” is considered the third most recognized music logo according to Rolling Stone Magazine, and has been seen tattooed on dozens of fans all over the world.


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The CREATIVES Capsule Series:http://hieroglyphicsemporium.bigcartel.com/
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