Performers like DJ Premier, Spinderella and Nick Cannon join forces with business people from throughout the hip hop industry to inspire disadvantaged youth in the Los Angeles area to strive for success in high school and look for opportunities to obtain a college education.

Today, August 8th, marks the kick-off for the Annual Los Angeles Hip Hop Leaders Conference, when non-profit organization, 1600 Avenue, hosts 100 under served youth from the Los Angeles area at the UCLA campus for five days of enriching workshops and activities including direct interaction and instruction from DJs, radio personalities, artists, video directors, producers, business managers, accountants, marketing/A&R reps, engineers, IT professionals and lawyers.

The Hip Hop Leaders Program International is a year-round after school college and technology preparatory curriculum that supplements today’s school systems. We use the excitement of hip hop and entertainment to connect with our at-risk youth, and then help them finish high school and get into college.

The Conference is part of the year round College Prep and Technology Prep curriculum delivered by 1600 Avenue’s Hip Hop Leaders Program. For many of the youth, the conference is the first step toward achieving a college education and a brighter future.