Four Collectives Reppin’ the L.A. Music Scene
Four Sounds – Four Rounds – One Winner
SMOG | Dim Mak | Friends of Friends | Jeffree’s
Red Bull Music Academy Culture Clash will return to Los Angeles on December 5, 2012 and will feature four internationally known and well-respected L.A.-based music collectives: Dim Mak and SMOG, both of whom competed in 2010, as well as, Friends of Friends and Jeffree’s, who are new additions to the competition. The four collectives, each representing a different sound from the L.A. music scene, will battle to be named winner by the crowd.
True to a traditional Jamaican sound clash, each collective will bring in their own sound system and set-up shop on one of four individual stages at Exchange LA. The evening will kickoff a round called “Introducing the Crew,” which will allow each stage to warm-up their sound, and the crowd, with a 10-minute set. The next round, titled “I Can Do What You Can Do Better” provides a competitive twist in which each collective will stray from their norm and play an interpretation of another collective’s signature sound. The third round, “Let Us Entertain You,” will allow each collective to bring surprise special guests on stage. The final round, called “Leave It All On The Table,” also known as “the banger round,” is when each collective pulls out their biggest and baddest tunes in an attempt to win over the crowd, once and for all. By show of applause, cheers, hoots and hollers, which will be measured by a decibel meter, the crowd will vote for their favorite collective after each round.
With the four collectives performing under one roof, the Red Bull Music Academy Culture Clash promises to deliver not only a night you’ll never forget but also the very best in cross-genre exploration. The event is open to music fans who are 21+ and tickets are available for $15 at www.RedBullMusicAcademy.com/CultureClashLA.
A full recording of the night will be streamed on Red Bull Music Academy Radio approximately one week after the event on RBMA Radio: www.rbmaradio.com.
About the Collectives
SMOG: SMOG: Widely known for bringing dubstep to Los Angeles, SMOG Records has become one of the most recognized bass music brands in North America. Lead by 12th Planet, it is a home for artists such as Flinch, SPL, Antiserum, Noah D, Pawn, Kelly Dean, DLX, and more. www.smogla.com
Dim Mak: A label started in 1996 by international DJ Steve Aoki, Dim Mak is well known for working with indie and electronic dance artists such as Bloc Party, MSTRKFT, The Bloody Beetroots, Felix Cartal, Atari Teenage Riot, Etienne de Crecy, Fischerspooner, Mustard Pimp and more. www.dimmak.com
Friends of Friends: Creating releases that are inspiring and engaging for both artists and fans alike, FoF is a rising LA-based label, started in 2009, with a variety of sounds from the likes of Daedelus, Ernest Gonzales, Shlomo and RBMA alumni Salva. www.fofmusic.net
Jeffree’s: Showcasing innovative sounds from some of the world’s best up-and-coming producers, Jeffree’s—an offshoot of Diplo’s Mad Decent label—releases a new single for free every other Thursday on their website. www.thejeffrees.com
About Red Bull Music Academy
The Red Bull Music Academy is a world-traveling symposium of music and knowledge: a platform for those who make a difference in today’s cultural landscape, from music to digital art.
Two groups of 30 selected music makers from around the world—producers, vocalists, DJs, instrumentalists and all-round musical mavericks—come together in a different city each year. For two weeks, participants will hear lectures by musical luminaries, work together in custom-built studios, and perform in the city’s best clubs and music halls. The next edition of the Academy—which will mark its 15 years anniversary—is set to take place in New York City from April 28 – May 31, 2013.
In addition to its yearly flagship event, the Red Bull Music Academy curates and hosts hundreds of signature concerts, workshops, unique club nights, jam sessions, pop-up studios, and exclusive broadcasts around the globe. For in-depth interviews, live recordings and more exclusive content with today’s essential music makers and yesterday’s pioneers, visit www.redbullmusicacademy.com and tune in to www.rbmaradio.com.
Tickets & Event Info: www.RedBullMusicAcademy.com/CultureClashLA
Twitter: @RedBullLAX | @RBMA | #CultureClash
Red Bull Music Academy Culture Clash Media Contacts:
Shazila Mohammed, 323.662.3865, [email protected]
Lindsay Robinson, 310.463.8434, [email protected]