‘RE:GENERATION’ TEAMS WITH ESPN FOR WORLD PREMIERE OF MARK RONSON’S “A LA MODELISTE” VIDEO
–FEATURING Erykah Badu, Trombone Shorty, Mos Def, Zigaboo Modeliste and Members of The Dap Kings—
DURING THE ALLSTATE BCS NATIONAL CHAMPIONSHIP TODAY, JANUARY 9, 2012
IN ASSOCIATION WITH THE GRAMMYS®, HYUNDAI VELOSTER PRESENTS
‘RE:GENERATION MUSIC PROJECT’
MUSIC TO BE ON ESPN’S DAY-LONG BCS CHAMPIONSHIP COVERAGE
‘RE:GENERATION’ DOCUMENTARY FILM DUE IN THEATRES FEBRUARY 16
The RE:GENERATION MUSIC PROJECT, produced in association with The GRAMMYs® and presented by Hyundai Veloster, is teaming up with ESPN, for theworld premiere of Mark Ronson’s “A La Modeliste” music video. Today, Monday, January 9 ESPN will debut the video–which also features Erykah Badu,Trombone Shorty, Mos Def, Zigaboo Modeliste andmembers of the Dap Kings—during their live telecast of the Allstate BCS National Championship in New Orleans. Other songs from the project’s documentary will be used throughout ESPN’s day-long programming around the Allstate BCS National Championship and on ESPN.com’s music page.
The RE:GENERATION MUSIC PROJECT examinesthe history of different music through the eyes of five of the most influential electronic producer/DJ’s in music today. For the project, Mark Ronson, DJ Premier, The Crystal Method, Pretty Lights and Skrillex each take a specific musical style and explore it by writing and recording a brand new track with a grouping of influential collaborators in that genre. The entire experience comes to life in theRE:GENERATION feature documentary directed by award-winning documentarian Amir Bar-Lev (“MY KID COULD PAINT THAT,” “THE TILLMAN STORY”).
RE:GENERATION will enjoy a unique nationwide, one-night only theatrical release in select cities and venues on February 16, 2012, with encore screenings to be scheduled for February 23. For ticket and theater information log on to: http://www.regenerationmusicproject.com/ or www.facebook.com/regenerationmusicproject.
In the film, current five-time GRAMMY®-nominated artist Skrillex heads into a Los Angeles studio withmembers of the iconic rock band The Doors to collaborate on a new song, “Breakn’ A Sweat.”Meanwhile, The Crystal Method touched down in Detroit to work with Martha Reeves of The Vandellas and The Funk Brothers on the R&B number “I’m Not Leaving.” Mark Ronson created a southern brew of New Orleans jazz in “A La Modeliste” that boasts a veritable all-star cast of Erykah Badu, Trombone Shorty, Mos Def, Zigaboo Modeliste and Members of The Dap Kings. DJ Premier tapped NAS and Boston’s very own Berklee Symphony Orchestra for his “Regeneration,” and the documentary culminates in Nashville on the dusty intergalactic twang of Pretty Lights‘ “Wayfaring Stranger” featuring vocals from LeAnn Rimes and Dr. Ralph Stanley.