Guitar Center Announces Partnership with the 2020 Winter Music Conference and Miami Music Week

Miami Beach, March 16 – 19, 2020

World’s Largest Musical Instrument Retailer Launches Electronic Music Marketing Initiative with Signature Popup Store, Local Rental Program, and more

WinterMusicConference.com

Guitar Center, the world’s largest musical instrument retailer, announces its partnership with the 2020 Winter Music Conference and Miami Music Week, as the official music instrument retailer of the world-renowned electronic music conference and event series.

The 35th Annual Winter Music Conference returns this March 16-19 to Miami’s Faena District Resort, and Guitar Center will be bringing its signature popup store to Miami, allowing guests to review, demo, and purchase the latest DJ equipment and products from brands such as Pioneer, Roland, KORG, Native Instruments, Denon, and several others.

Following product announcements at the NAMM industry conference this January 16-19 in Los Angeles, Winter Music Conference will be the first opportunity for fans to purchase the latest DJ and production equipment/software to hit the market. WMC badge-holders will be able to experience the popup store before anyone else, with an exclusive window prior to the store opening up to the public. Guitar Center will also present Winter Music Conference’s official opening party on Monday, March 16.

Guitar Center will also partner with the 10th Annual Miami Music Week’s new Oasis at the Miami Generator just steps away from the main hub of WMC. The MMW Oasis is a 5-day industry retreat taking place from March 16-20, hosting exclusive pool parties, label showcases, an artist gifting and media lounge, workshops, yoga, daytime barbecues, and more. The MMW Oasis will be open to WMC badge holders and by invitation only. 

Jeannine Davis D’Addario, Guitar Center’s Chief Marketing and Communications Officer, says, “We are excited to partner with both the Winter Music Conference and Miami Music Week this year. As a resource for electronic music artists, we are thrilled to debut the industry’s top DJ music production equipment and software, all week at the leading conference in the electronic music industry in Miami, to producers, artists, and music fans.”

David Ireland, Executive Director for Winter Music Conference, says, “We are extremely excited to be working with Guitar Center for the 35th edition of the WMC and the 10th year of MMW. Our badge holders will be getting exclusive access to some of the best new DJ and production gear on the market along with cutting edge educational programming and events with some of today’s most exciting talent. This partnership will provide a one-of-a-kind experience for our attendees that perfectly reflects the new vision of the Winter Music Conference.” 

In addition, for the first time ever, Guitar Center will provide a local DJ equipment and production rental service, allowing venues, promoters, and artists to rent gear from Guitar Center’s South Florida locations in Hallandale Beach and South Miami.

To manage event attendance and data retention, Guitar Center has partnered with leading global ticketing company See Tickets to power RSVP and ticketing for Guitar Center’s experiential activations and week-long sponsored events and showcases. 

Guitar Center’s overall program in Miami is developed by North American entertainment marketing & PR firm UG Strategies, and in addition to managing all experiential and sponsorship activations, UGS will lead artist relations, creative direction, and publicity for the brand.

Winter Music Conference [WMC]  announced its first round of dynamic programming, global media partners, local hotel partners, premier event partners and more for its forthcoming 2020 event, which returns to The Faena Forum in Miami Beach on March 16-19. Celebrating 35 years in 2020, WMC is today recognized as the longest-running conference of its kind. For more than three decades, WMC has evolved with the ever-changing music landscape, continuously advancing the dialogue across Music, Technology, Education and Culture. 

To register and purchase badges for WMC 2020, visit WinterMusicConference.com.

Taking a progressive approach to curating the most important conversations in electronic music, WMC’s 2020 keynote speakers will include influential tastemakers such as YouTube’s Global Head of Music Lyor Cohen, Ultra Music Founder Patrick Moxey, GRAMMY-nominated duo Sofi Tukker and many more.

Providing attendees with industry insights and invaluable takeaways, next year’s panel topics will cover everything from emerging social media platforms, building brand longevity, and the rising festival markets in the U.S. 

MMW Oasis 

Central to Miami Music Week (MMW), the Oasis will serve as the new social hub hosted at the Generator Miami, just one block south of WMC HQ. MMW Oasis will host five days of private poolside parties, cocktail hours, yoga sessions, workshops, and industry networking events. Programming will be announced in early 2020.

Mentor Sessions

As part of WMC’s ongoing commitment to providing a bridge to the industry for college graduates, new artists and newcomers, the all-new WMC mentor sessions will invite the industry’s brightest minds and forward-thinking creators to gather for networking and thought-provoking discussions hosted by artists like Josh Wink and Sydney Blu, professionals like Pandora’s Andrew Marcogliese, Beatport’s Jonas Tempel, Little Empire’s Stephanie LaFera, SBE’s Kozmoe Alonzo, Falcon PR’s Alexandra Greenberg and more.

Education Programming

WMC’s educational sessions will include a variety of content for both DJs and producers of all levels including one day of immersive classroom sessions hosted by our educational and gear brand partners (Tuesday, 3/17), new product demos, hands-on training, and focused tutorial sessions on WMC’s new Exhibition Hall stage.   

Signed On The Spot 

WMC will debut the branded series, Signed On The Spot, a new type of fireside chat inviting aspiring artists and producers to submit their original demos for a chance to be discovered and signed by some of the leading international electronic music labels today. The series will spotlight four diverse genres including Bass, Techno, House, and Dance. Submissions for Signed On The Spot will open shortly and will be announced on WMC’s website and socials. 

WMC 2020 First Round of Programming (more TBA)

Keynote – The Art of Youtube: How Ultra Music Built A Monster Chanel

  • Lyor Cohen, YouTube’s Global Head of Music
  • Patrick Moxey, President and Founder of Ultra Records, Ultra Music and Ultra International Music Publishing
  • Sofi Tukker, GRAMMY-nominated dance music duo

Mainstage, Fireside Chat, and Industry Panels:

21 Years of Defected Records: How to Build a Brand That Lasts

Talent First: Navigating the Talent Buying Field 

Rise of the Underground: How Detroit Shaped the Global Techno Market

Beyond Instagram: TikTok, Triller, Lasso and the future of music social media

Up All Night: The Future of Nightlife Marketing 

How America’s Secondary Markets Are Creating World-Class Festivals

Global Dancefloor: How Dance Music Is Crossing Borders and Genres

Music Modernization Act of 2018: What You Need to Know to Get Paid Under the New Law

How to Build Multiple Revenue Streams as an Artist

SoStereo Presents: Brands, Music, and the Content Explosion

WMC 2020 Media Partners (more TBA)

Beatportal, Data Transmission, Decoded Magazine, DJ Mag & DJ Mag North America,

DJ Mag Asia, DJ Mag Brasil, DJ Mag France, DJ Mag Latinoamérica, DJ Mag México, DJ Times, Earmilk, EDM.com, Fusicology, Ibiza Sonica, Magnetic Magazine and more TBA.

WMC 2020 Educational Partners (more TBA)

IO Music Academy, School of Audio Engineering (SAE), The DJ Coach, Scratch DJ Academy, University of Miami Frost School of Music, University of Utah David Eccles School of Business (Entrepreneurship Program) 

WMC 2020 Sanctioned Events Partners (more TBA) – WMC will offer Plus and Pro-level badge holders access to some of the best MMW parties on the beach, downtown and Wynwood. WMC will once again work with some of the top promoters in Miami, including Epic Pool Parties, 747 Presents, Denial Events and Seven Lines.

WMC 2020 Brand & Label Partners (more TBA)

Awesome Soundwave, Beatport, Beatsource, Defected Records, Discogs, Dirtybird Records, Nervous Records, Next Music, Revealed Recordings, Traxsource, Ultra Music

WMC 2020 Hotel Partners (more TBA)

Badge holders will be eligible to receive room discounts at the following hotels:

The Royal Palm South Beach, Mondrian South Beach, Croydon Hotel, and more TBA. 

“Winter Music Conference’s quintessential existence is based upon one principle: the future. The 35th anniversary in 2020 is not only a celebration of history, but also the ushering in of a new generation.”
– Bill Kelly, WMC Co-Founder

“Having only missed the very first year of WMC in 1985, it was 1986-1990 that initially placed me on the map globally due to the international attendance of the entire dance music community – many delegates had recognized me for being a consistent DJ annually at WMC. This conference enabled me to bring many top industry people together all under one roof.”
– Danny Tenaglia, DJ/Producer

“The Winter Music Conference represents a chance for Beatport to connect directly with our customer community. Having a strong conference means we have a platform to embrace the entire spectrum of electronic music culture. We are proud to support the resurgence of this great event.”
– Jonas Tempel, Beatport Co-Founder

All WMC 2020 badges can be purchased here – https://wintermusicconference.com/register/

Apply for WMC 2020 media credentials here – https://wintermusicconference.com/press-application/
*applications close Friday, February 28

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