The 2027 NAMM Show Announces Five-Day Celebration of Music, Innovation and Industry Leadership
NAMM (The National Association of Music Merchants) has announced an expanded five-day schedule for The 2027 NAMM Show, taking place January 26–30 at the Anaheim Convention Center.
The global gathering will bring together music-industry professionals, brands, artists, creators and educators for product discovery, live performances, networking, professional development and major industry honors.
“The NAMM Show has evolved into a global platform that brings together the people, products and ideas shaping the future of music,” said NAMM President and CEO John Mlynczak. “The 2027 show builds on that momentum with more opportunities to do business, experience incredible brands and the diversity of our industry, connect with live musical performances and content creators, plus celebrate the achievements of our global industry throughout the entire week.”
Tuesday, January 26: Education, Networking and Professional Development
The week begins with industry programming, networking, special events and professional-development opportunities across the NAMM campus.
Wednesday, January 27: Global Media Day and NAMM Retail Awards
Wednesday will feature expanded education and professional-development programming, networking opportunities and the NAMM Retail Awards, recognizing excellence across NAMM’s global retail community.
That afternoon, NAMM’s Global Media Day will include product and business announcements from leading industry brands, alongside live musical performances.
Thursday, January 28: Exhibit Hall Opens, TEC Awards and Yamaha Night of Worship
Following John Mlynczak’s Industry Insights session, the main exhibition floors will open for three days of product discovery, demonstrations, business meetings and brand activations.
Thursday evening’s programming includes the TEC Awards, Backline Talk Awards, Bass Magazine Awards and Yamaha Night of Worship on the Yamaha Main Stage.
For 2027, the Bass Magazine Awards will move to the ACC Arena, sponsored by RCF, as an official on-campus NAMM event. The awards celebrate legendary players, groundbreaking artists and the next generation of bass talent. Past appearances and performances have included members of Tool, Green Day, Primus, Khruangbin, Metallica and Earth, Wind & Fire.
Friday, January 29: Grand Rally for Music Education and Parnelli Awards
The second full day of exhibits opens with the Grand Rally for Music Education, spotlighting the essential role of music education through world-class performances and stories from students around the world.
That evening, the Parnelli Awards will honor excellence, achievement and commitment across the live-event production industry.
Saturday, January 30: Best in Show and She Rocks Awards
The final day will feature a full schedule of show-floor activity before The 2027 NAMM Show concludes with the Best in Show and She Rocks Awards, recognizing standout exhibitor products and services as well as women making an impact across the music industry.
In 2026, NAMM welcomed more than 60,000 attendees from 122 countries, regions and territories, representing an estimated $9.8 billion in buying power. Creator-generated content from the show also reached more than 70 million social-media views.
For more information on The 2027 NAMM Show, visit NAMM.org.
