Neff, a leading active lifestyle brand, announced today their partnership with rap sensation Machine Gun Kelly and his Official Record Release Concert on October 9th in his hometown of Cleveland, Ohio. Neff will be the presenting sponsor – a first for the brand as a title sponsor and presenter for a musical performance of this scale. The highly anticipated show will take place at the legendary House of Blues downtown and introduce fans to MGK’s long-awaited album, Lace Up.

“We’re hyped we could team up with MGK and support the launch of his new album,” said Shaun Neff, Founder of Neff Headwear. “Being a fan of MGK makes the whole experience that much more rad. What better way to launch his album than having a concert in his home town at the House of Blues.”

Leading up to the event, Neff will be hooking up the masses with free tickets to the event via a variety of contests on Facebook, Twitter and Instagram. Neff will be dishing out 100 tickets to MGK fans starting today. All fans have to do is post a creative picture inspired by Neff and MGK to Instagram or Twitter and tag photos with #NeffMGK. Contests will also be running on the Neff Facebook page so be sure to check out their site for details. Everyday Neff will be selecting their favorite pictures to win a pair of MGK LACE UP tickets on October 9th at the House of Blues Cleveland, OH.

Eager fans can check out the exclusive video content of the Neff/MGK announcement on the official post on Neff’s blog.

For additional information please go here.


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