While capitalism in general is out there shouting “me first,” there is another way of doing business that puts purpose back into profit and changes the conversation to “we first” instead. There’s a new book called We First: How Brands and Consumers Use Social Media to Build a Better World by Simon Mainwaring that lays out step by step a practical plan of how big companies have, can and need to change their ways in order to remain relevant in an economy whose consumers value sustainable practices, contribution to charitable causes commitment to transparent and responsible practices. Check out www.wefirstbook.com to see what it’s all about. We First releases Tuesday, June 7th.
Author, Simon Mainwaring